What makes a product great? We all know good design when we see it, but is there a formula for design success?

German industrial designer Dieter Rams certainly thinks so. His elegant and simplistic designs inspired many of today’s designers, most notably Apple’s Jony Ive. After a long and acclaimed industrial design career, Rams decided to summarise his own successful methodology, producing a list of 10 good design principles. So, let’s take a look at those principles and what we can learn from each of them.

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