Posts tagged Design Simplicity
Design Simplicity: What we can Learn From Steve Jobs and the Humble Paperclip

When you think about iconic Industrial Design, what products come to mind? Perhaps the Mini Cooper, the Sony Walkman or the Dyson cyclonic vacuum. It’s probably fair to say, that the paperclip wouldn’t feature on most people’s lists, but I think it’s actually one of modern history’s greatest and most iconic product designs. Why? Because of its design simplicity. It’s everything it needs to be and nothing it doesn’t.

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